Wine: Price Determines Enjoyment

You can increase a person’s enjoyment of wine simply by increasing its price, so says a study published in the Proceedings of the National Academy of Sciences.

Antonio Rangel, who led the study, asked 21 volunteers to sample five different bottles of Cabernet Sauvignon. The blind taste test offered no information about the wine other than its price.

The result?

Subjects ranked a $45 wine higher than the same wine priced at $5. They ranked a different wine priced at $90 higher than the same wine priced at $10.

In addition to collecting ratings of the wines, Rangel scanned the subjects’ brains using functional magnetic resonance imaging (FMRI).

He found that when sampling a higher priced wine, more blood and oxygen was sent to the medial orbitofrontal cortex - an area of the brain believed to encode the pleasures related to taste.

Says Rengel, “If you believe that the experience is better, even though it’s the same wine, the rewards center of the brain encodes it as feeling better. People’s beliefs about the quality of a wine affect how well it tastes for the brain.”

In other words, spending more money on wine may actually result in greater pleasure and enjoyment.

The Science of Better Tasting Foods

Food Science

Imagine a future where the most nutritious foods, the same foods you’ve always despised, were chemically engineered to taste delicious. Likewise, imagine if the most sinful foods – ice cream, pop or potato chips – were engineered to taste great without the use of excess sugar, sodium or MSG.

The future is closer than you think. In recent years, as we have unraveled the secrets of the human genome, most of the molecular machinery responsible for taste sensation has been uncovered. Continue reading →

Tony the Tiger Dead Today, A Victim of Diabetic Complications

NEW YORK, November 20 /Newswire-FirstCall/ — Tony the Tiger, beloved spokesperson for Kellogg’s Frosted Flakes died today, after suffering a heart attack believed to have been brought on by a lifetime of poor food choices and Type 2 diabetes. Continue reading →

When It Comes To Determining Your Child’s Intelligence, Hips Don’t Lie

Be it Jay-Lo or Beyonce, big butts are all the rage. While waif-like models continue to hold sway in the fashion industry, most men will readily admit their bootilicious leanings. Continue reading →

The Incredible Edible Advertisement

[CORNY EGG JOKES seem to be the status quo when discussing anything egg related. Please join me in making the web CORNY EGG JOKE FREE. These jokes aren’t funny folks. Really, they’re not.]

Advertising on Eggs

EggFusion uses lasers to print advertisements on eggs. The company’s eggs have found their way into millions of kitchens – including my own. They’ve left their mark on more than 200 millions eggs – and that’s just scratching the surface of the potential market; 50 billion eggs are sold and distributed in the U.S. each year. Continue reading →

Canine Tasting Menu

Dogs have a keen sense of smell, but their sense of taste less developed than humans. This has not stopped dog owners from showering their pets with an array of treats that will tempt even the most discerning gourmand. Our anthropomorphic tendencies have led to the creation of a wide range of dog foods. Here are some of my favorites - a Canine Tasting Menu.
Continue reading →