September 4th, 2007 — Food Science
By Marissa Beck
This health food imposter gained nutritional status on the sly. Nostalgia has Granola clinging to her salubrious roots; but her bark-scent is no longer earthy, and her skin has lost its chewy core. Today, Granola wears a different costume. Today, she is the Quaker man, cross-dressed as Toucan Sam in your breakfast bowl. Continue reading →
August 28th, 2007 — Food Science
Anyone will tell you consuming sugar in large quantities is unhealthy; eating more calories than you burn will cause weight gain. The real question remains, is high fructose corn syrup any worse than its leading competitor, table sugar? Continue reading →
August 21st, 2007 — Media
Local advertising networks will continue to lose relevance as search engines become the first stop for consumers. To date they have prospered as the “middlemen of paid search”. Will savvy advertisers cut them out of the loop?
Before Google, sites like Superpages and Citysearch established themselves as the leaders of local search. Superpages migrated its cumbersome yellow book to the online arena in 1996. When Citysearch was founded in 1995 there was still a monopoly on local business data. A user could quickly find local businesses by category, location or name – a vast improvement over 411 or the yellow pages. Continue reading →
August 15th, 2007 — NYC
BlogSoop’s 2007 New York City Summer Dining Guide is here.
Restaurants reviewed include:
Thanks to all the bloggers who have agreed to have their reviews included. I’ve included links to their sites within the .pdf - once downloaded its easy to click through and explore.
Feel free to copy, distribute, embed or otherwise transmit the work as you see fit.
I hope you enjoy it!
August 12th, 2007 — Media
Citysearch.com, founded in 1995, is a major player in the local search market. The site now attracts 20,000,000 unique visitors each month, making it one of the most popular websites in the U.S.
Not only is the site highly trafficked, it’s also highly profitable. The company’s “pay-for-performance” ad program generates an average of $500 per month per advertiser, or $6,000 per year, as reported by Ann Meyer of the Chicago Tribune. If accurate, Citysearch, with its 50,000 advertisers, earns $300 million annually.
For clients, Citysearch promises to reach customers who “are looking to make smarter decisions about where to spend their time and money”. The Business Profile has the “look-and-feel of an editorial review” and featured listings help one “stand out from the competition.”
An advertiser pays for views of their profile – presumably highly targeted views, driven by visitors performing searches within the site (e.g. a category and location). While they do offer reports on the number of visitors to one’s profile, Citysearch does not report where those visitors originated. Continue reading →
August 7th, 2007 — Food Science
With easy access to food and ever-increasing portion sizes, one might suspect that we’ve acquired the skills needed to determine when we’re full. These five studies prove otherwise. Continue reading →