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Nijiya
Market, Japanese $$$$$
2130 Sawtelle Blvd (Suite 105)
Los Angeles , CA 90025
Market, Japanese $$$$$
2130 Sawtelle Blvd (Suite 105)
Los Angeles , CA 90025
| (310) 575-3300 See all Westside City restaurants |
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2 reviews
- 1
MasculineTofu @ Nijiya
By Mikey Hates Everything Jul 18, 2007
I stopped by Nijiya over the weekend and found signs all over the store advertising Otokomae Tofu, which has been immensely popular in Japan for its smooth, rich flavor. It was already sold out and the next shipment won't arrive until this Friday, July 20. I'm very curious about it since it's supposed to have a consistency similar to cheesecake, which makes me think it's like a dessert. But then again I'm sure they're just saying that to appeal to the average American, who'd rather have dessert than a block of mashed soy beans. More than anything, these guys have a very unique ad campaign, tying it with retro '70s mascot characters and... FULL REVIEW
- 4
Tokyo Redux
By all kinds of yum Jun 21, 2006
The visual effects studio I work for recently finished working on The Fast and the Furious: Tokyo Drift. This movie takes place in Tokyo, but much of it was shot in downtown LA. Our job was to digitally turn downtown into the Shibuya station intersection and its surroundings. This weekend, I managed to turn LA into Tokyo in my own right. FULL REVIEW
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