Sometimes I scare myself when I can walk or drive by a block in many areas of downtown Manhattan and know that something is brand new. I can't remember a persons name but I can pick out the latest restaurant or store front on a random block. Weird how the mind works.
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The newest player in the lunch arena, Swich, short for sandwiches, attempts to put itself on the map with pressed sandwiches. This modern, lunch cafeteria is sparsely outfitted with wood floors, a white communal table, and bright green & mirrored walls. Though sleek in that futuristic, Pinkberry sense of the word, Swich manages to evoke a warm vibe. Perhaps that's due to the contagious excitement of owner, John Garguilo, who personally welcomes customers into the space. Swich even encourages its customers to linger over a cup of damn good, Le Colombe coffee (Le Colombe) and a hip, ipod playlist. But dedicated to the almighty sandwich, John has crafted fresh and creative combinations with cutesy names, all served on fresh breads from Amy's Bread & Pain D'Avignon: the Trojan Horse with ground lamb, tzatziki and mint; the Sidney with ham, white cheddar, and apples; and Thanksgiving Every Day with turkey & stuffing served on cranberry walnut bread.
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LINK: http://www.blogsoop.com/nyc_rid_5329.html
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